How to Use Banner Stand to Boost Your Business

Published: Mar 26, 2014 | Category: Tips

Do you have a business that you want to promote? Banner stands are great marketing and advertising tools to help boost sales and drive traffic to your store. Banner stands are great for those businesses who have a small advertising budget because these banners are very affordable and can last you a very long time with proper care and maintenance. Banner stands are helpful in attracting customers to your business, but the way you design your banner also has a lot to do with how effective it is. Here are some ways you can make your banner stand out and boost your business amongst your competitors:

  1. Add Graphics. Putting an image on your banner will help to make your banner stand out. Normally when you have a special or sale it is a good idea to include a picture that relates to the message you are sending across to your audience. Studies have shown that people are more attracted to images than they are words. Therefore, it is always a good idea to add an image to two to give your advertisement that little boost.
  2. Color Combinations. When designing your banner, be sure you think about the colors you put on it. Colors have a lot to do with how effective the banner will be in promoting your business. Certain colors make people feel a certain way and can oftentimes be a selling point for a customers. For instance if you are a flower shop advertising your valentines special, using the right colors such as pinks and reds will easily make your product stand out and could make you a sale if the person viewing your ad likes what he sees.
  3. Short and Sweet. Be sure you do no overwhelm your audience with a paragraph of text. Keep your message short and easy to read. If your message is really long, chances are people passing by will not be able to read your entire message if they are in a hurry. It is a good idea to say as little as possible but still be able to get your entire message across.
  4. Placement. Strategically place your banner stand in an area that is exposed to more people. A good idea would be an area that is facing passing traffic. This way you will gain more views. Another good idea is to place your banner stand in front of your store to either advertise a product or promote your store.
  5. Sizing. Choose a size that is suitable for the location you are planning to place your banner stand. Be sure to avoid using a large banner in an area that is very small as this may pose as a distraction. Avoid placing a small banner stand in a very large area as this can go unnoticed.

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