Published: Feb 18, 2014 | Category: Tips
Designing a banner is fast and easy with our online design tool. However, do you know which color combinations to use to make your banner most effective? Funny enough, colors play a huge role when it comes to you banners effectiveness. When the wrong colors are used, your banner may be a distraction and even go unnoticed. When you choose colors that work well together, your banner will live up to its potential and will surely help your ad stand out. This concept is called color psychology. Just by looking at the various colors, you can almost sense the meaning that your banner is trying to convey. This is a very important factor to consider when designing your banner because you want your banner to attract attention in order to increase your sales and drive traffic. Read on to learn how to interpret the different colors and how you may want to use them in your banners.
Blue is one of those colors that are very versatile colors that are neutral and can be used with pretty much any color. Blue tends to give a calming effect and is quite common for most banners because it helps to make your banner stand out in a subtle way. Many businesses opt for a blue banner and advertising flags. Paired with white, black or red, the color blue can really make your message pop and help your business get noticed.
This color is the most eye catching out of the bunch and can be used for convey a variety of emotions. Red can sometimes make you think of danger, love, or even happiness. For instance, stop signs are red and when you normally see a stop sign you take caution and come to a stop. At the same time, when you see red roses you think of love or passion. If you choose red for your banner color, you will be sure to stand out. Red is one of those colors that people cannot miss when they are passing by. You will surely get your business noticed.
Green is one of those colors that make you think of nature, youth, and health. For instance if you are advertising a health food for a supermarket, using a green banner will be very effective. Green will help to illustrate natural, healthy benefits. It also emphasizes being green and eco-friendly. Green is also a very calming color and will not be a distraction when paired with other colors. However, avoid choosing the color lime green as it can be very bright in daylight and can sometimes pose as a small distraction. Green paired with black or blue is a very nice color combination.
Purple is commonly known as a color of royalty. Because the color is made from the mucous of snails, this color is considered to be rare, thus making it a luxury. Similar to red, there are a variety of moods and feelings associated with purple. It can be associated with feeling brave or having vibes of heroism. Purple is a very versatile color as well and can be used in almost any color combination.