Published: Jan 29, 2014 | Category: Tips
The whole idea of creating a color banner is so that your business can stand out and attract customers. However, designing and formulating an attractive, efficient banner from scratch takes some work. First, you must figure out the message you are trying to send across to your audience and then strive to achieve a banner that is visually pleasing and readable from afar. These are the steps to creating an attractive banner to attract customers and drive traffic to your business.
1. Choosing the appropriate font style. Try to avoid using different font styles on your banner since it can sometimes be a distraction and hard to read. Fonts like Helvetica, Futura, or Antique are some popular ones for banner text due to its easiness to read from a distance. Also, take into account the type of even the banner is going to be used for. For instance, a banner for a bridal ceremony can be enhanced with a script font whereas a auto shop should probably use a Commercial Script. Also refrain from using uppercase as it takes people longer to process words that are in uppercase.
2. Using Graphics When Appropriate. Artwork, borders, and etc. can help to enhance the appearance of your banner and attract people's attention. However, these images should not overpower or distract your audience from the message you are trying to send to them. If your customer is concetrating on your image, they are most likely not going to pay attention to the message your banner is trying to convey. You can drive around your community to get inspiration from other banners to get an idea of what works and what doesn't.
3. Consider Viewing Distance and Viewing Time. Keep in mind where you will be placing your banner, whether it is in front of your store or in the parking lot. Also, be sure to think about the height the banner because you want it to be large enough so that passing traffic will notice it as well. Refer to chart for the optimal banner size by height and viewing distance:
|Letter Height||Readability Distance for Max. Impact||Max. Readability Distance|
4. Effective color combinations. Be sure to to use colors on your banner that will make it stand out. This will also make your banner easier to read. When colors that do not compliment each other are used, your banner can be quite a distraction when it is displayed in public. Here are some color combinations that work well with eachother: black on yellow, black on white, yellow on black, white on blue, yellow on blue, green on white, blue on yellow, white on green, white on brown, brown on yellow, brown on white, yellow on brown, red on white, yellow on red, red on yellow, white on red.
5. Banners need white spaces and margins. Margins and widths are very important when it comes to designing a banner because common errors are stretching letters and graphics to fill an entire banner to the edge or the graphic and text are too small for the sign and the margins are too big. For instance, a 48" banner should have a 4.8" top and bottom margin. These guidelines should be kept in order for you banner to have a nice visual appearance.
6. Always remember that less is more. Be sure that your banner is aesthetically pleasing by keeping it simple. Prioritize and determine the important things you want your banner to have. Make the text short and to the point to efficiently get your message across to your audience.